Comprehensive Marketing PlanKey ElementsPricing • Presentation • PromotionGoal - to help you get your home sold for the highest possible price in the shortest amount of time with the best terms and conditions Pricing - Key to SuccessMy job is to provide market information relevant to your town and home. I will counsel you regarding the importance of competitive pricing so your home will create buyer interest from the very start.
With the advent of BUYER AGENCY and THE INTERNET - the real estate industry is forever changed - making the marketplace:
Presentation - HomeMaking sure your home looks inviting and in good condition prior to placing it on the market is key to maximizing your sale price.
Presentation - Marketing Materials
PromotionEnter into Multiple Listing Service (MLS) data base which makes your home accessible to all Realtors and all real estate websites worldwide! Invite agents to view your home at a Wednesday morning Open House Install our distinctive RE/MAX sign on your property with my direct phone number Schedule Sunday public open house - and post the open house hours on all real estate sites Participate in MLS daily email alert system - thereby keeping you aware of recent activity of homes similar to yours AND reaching agents and their registered clients about your status and changes Refer reputable lenders to potential buyers who need financial advice and pre approval Regularly communicate with you regarding market changes, showing feedback and need for adjustments in our marketing strategy/pricing Being flexible and listening what the market is “telling” us is critical to our successActivities Before and After An Offer Is AcceptedArrange accompanied showings by appointment Promptly present and evaluate all written offers Negotiate through the Buyer Agent on your behalf to get best price and terms With multiple offers, employ a proven offer management system which benefits you the seller while giving fair opportunity for competing buyers to make their “best offer” Attend and follow through on the home inspection Prepare a draft Purchase and Sale Agreement to send to both sellers’ and buyers’ attorneys Monitor the buyers loan approval and assist the lenders appraiser in confirming value at the sale price Assist in installation of smoke and carbon monoxide detectors to obtain the fire certificate required for closing Coordinate all final utility readings to insure a smooth closing Attend the buyers’ final walk thru and escort you to the closing Recommended Marketing ScheduleTo create interest and maximize exposure to qualified buyers from the beginning Price competitively Photograph professionally Prepare Brochures for Showings Enter into MLS a couple of days in advance of showings Indicate that the house will remain on the market a minimum of 2 days - and the time when sealed offers will be first reviewed Gives interested parties time to revisit - should eliminate fall through and gives you assurance all active qualified buyers have had a chance to offer Ideal to have multiple offers - that is where the optimum sale price comes in. Value will be recognized by knowledgeable buyers and their buyer agents. |