Claire Dembowski of RE/MAX Advantage allows buyers to use her free property search tools to find a home in Marblehead, Salem, Swampscott, Lynn, Nahant and North Shore of Ma. She specializes in the MA towns of the North Shore.

Comprehensive Marketing Plan



Key Elements

Pricing • Presentation • Promotion

Goal - to help you get your home sold for the highest possible price in the shortest amount of time with the best terms and conditions



Pricing - Key to Success

My job is to provide market information relevant to your town and home. I will counsel you regarding the importance of competitive pricing so your home will create buyer interest from the very start.

  • Provide a detailed, “up to the minute” report on the residential market in your town
  • Provide an analysis of homes similar to yours - including those sold, pending and currently for sale
  • Recommend asking price range to maximize your sale price while remaining competitive and appealing in the market place

With the advent of BUYER AGENCY and THE INTERNET - the real estate industry is forever changed - making the marketplace:

  • Instantaneous - Internet access and speed
  • Educated - Information available on many sites
  • Professional - Buyer agents advise their clients


Presentation - Home

Making sure your home looks inviting and in good condition prior to placing it on the market is key to maximizing your sale price.

  • Recommend how to prepare your home for showings
  • Provide resources to assist you in preparing your home

Presentation - Marketing Materials

  • Arrange for professional photographs
  • Prepare listing information brochures highlighting features and benefits of your home
  • Prepare disclosures relating to agency relationships, environmental issues and home condition


Promotion

Enter into Multiple Listing Service (MLS) data base which makes your home accessible to all Realtors and all real estate websites worldwide!

Invite agents to view your home at a Wednesday morning Open House

Install our distinctive RE/MAX sign on your property with my direct phone number

Schedule Sunday public open house - and post the open house hours on all real estate sites

Participate in MLS daily email alert system - thereby keeping you aware of recent activity of homes similar to yours AND reaching agents and their registered clients about your status and changes

Refer reputable lenders to potential buyers who need financial advice and pre approval

Regularly communicate with you regarding market changes, showing feedback and need for adjustments in our marketing strategy/pricing



Being flexible and listening what the market is “telling” us is critical to our success

Activities Before and After An Offer Is Accepted

Arrange accompanied showings by appointment

Promptly present and evaluate all written offers

Negotiate through the Buyer Agent on your behalf to get best price and terms

With multiple offers, employ a proven offer management system which benefits you the seller while giving fair opportunity for competing buyers to make their “best offer”

Attend and follow through on the home inspection

Prepare a draft Purchase and Sale Agreement to send to both sellers’ and buyers’ attorneys

Monitor the buyers loan approval and assist the lenders appraiser in confirming value at the sale price

Assist in installation of smoke and carbon monoxide detectors to obtain the fire certificate required for closing

Coordinate all final utility readings to insure a smooth closing

Attend the buyers’ final walk thru and escort you to the closing



Recommended Marketing Schedule

To create interest and maximize exposure to qualified buyers from the beginning

Price competitively

Photograph professionally

Prepare Brochures for Showings

Enter into MLS a couple of days in advance of showings

Indicate that the house will remain on the market a minimum of 2 days - and the time when sealed offers will be first reviewed

Gives interested parties time to revisit - should eliminate fall through and gives you assurance all active qualified buyers have had a chance to offer

Ideal to have multiple offers - that is where the optimum sale price comes in. Value will be recognized by knowledgeable buyers and their buyer agents.